The world-renowned hospitality company Hilton and Torunlar REIC signed a franchise agreement for the Embassy Suites by Hilton brand, which will enter Turkey for the first time. The franchise agreement was signed on July 25, 2023 at Torun Center with the participation of Aziz Torun, Chairman of the Board of Directors of Torunlar REIC and Simon Vincent, Hilton Vice President and President of Europe, Middle East and Africa. Embassy Suites by Hilton, which offers the highest standards of accommodation experience with its suite hotel concept, operates with 260 hotels, mainly in America and Canada. With the agreement signed with Torunlar REIC, Hilton is bringing the Embassy Suites by Hilton brand to Europe for the first time.
Embassy Suites by Hilton Torun Center will have 110 rooms, including 33 studios and 77 one-bedroom suites. The hotel, which has 3 meeting rooms, 1 of which is large, will also have social facilities such as a restaurant, 24-hour fitness center and spa. The hotel will offer personalized breakfast service, and reception treats will be available in the evening.
Embassy Suites by Hilton will be operated by TRN Hotel Management, a 100 percent subsidiary of Torunlar REIC, under a franchise agreement model.
Speaking at the signing ceremony, Aziz Torun said: "After Hilton Mall of Istanbul, we are delighted to cooperate with Hilton at Torun Center and to bring Hilton's Embassy Suites brand, which sets the standards worldwide in the suite accommodation segment, to Turkey. We made the right choice with Embassy Suites by Hilton for the hotel concept of Torun Center, which offers easy access to both sides of Istanbul, is located on Büyükdere Avenue, where many domestic and foreign companies have their headquarters, and at the intersection of social and cultural life. I believe that Embassy Suites by Hilton Torun Center, which overlooks Istanbul and the Bosphorus and is intertwined with the most modern square of the city, will meet the gap in this field at the highest standard at a time when the demand for long-term and comfortable accommodation is increasing."
Aziz Torun; "Embassy Suites by Hilton, Torun Center will start welcoming its guests in the summer of 2024." Torun announced that they are preparing to offer the residences on the upper floors of the hotel, ranging in size from 1+1 to 4+1, for sale in the fall.
Simon Vincent, Hilton Vice President and President of Europe, Middle East and Africa, said in his speech; "Hilton has been operating in Turkey for 65 years with over 100 hotels. Turkey is Hilton's fourth largest market in the world. With our Embassy Suites By Hilton brand, we want to make a successful entry into both Turkey and Europe with Torunlar REIC. Torun Center is a very valuable project that incorporates existing office, residential, retail and entertainment features. With Embassy Suites by Hilton, Torun Center will be able to offer more diversity and increase its value even more."
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of more than 7,200 properties in 122 countries and territories, comprising world-class brands with more than 1.1 million rooms. Committed to fulfilling its mission to be the world's most hospitable company, Hilton has welcomed more than 3 billion guests in its more than 100-year history, topped Fortune's list of the World's 100 Best Workplaces and was named a global leader in the Dow Jones Sustainability Indices for six consecutive years. To enhance the guest experience, Hilton has pioneered a number of technologies to improve the guest experience, including Digital Key Sharing, free digital room upgrades and connected room booking. Through Hilton Honors, the award-winning guest loyalty program, more than 158 million members who book directly can earn Points for hotel stays and experiences that money can't buy. In addition, with the free Hilton Honors app, guests can select and book rooms from their smartphones, and instant contactless check-in and check-out with Digital Key. For more information, visit stories.hilton.com and follow Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Embassy Suites by Hilton
One of Hilton's 19 market-leading brands, Embassy Suites by Hilton stands out as a brand dedicated to providing the most important amenities for travelers. The full-service luxury brand offers both leisure and business travelers an accessible, above-standard experience with two-room suites, complimentary made-to-order breakfast, spacious courtyards and a 24-hour fitness center, as well as a complimentary evening reception. Embassy Suites by Hilton has 260 hotels in operation and 41 properties under development. Guests can experience a unique stay at Embassy Suites by Hilton by booking online at embassysuites.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through Hilton channels can immediately benefit from the advantages. For more information about Embassy Suites by Hilton, visit stories.hilton.com/embassysuite and follow the brand on Facebook, Twitter and Instagram.
About Torunlar REIC
Torunlar REIC, one of Turkey's most innovative real estate investment trusts, has more than 40 years of experience in the construction industry, developing life centers such as shopping malls, residences, offices and hotels that put people and life at the center. Floated in 2010, Torunlar REIC is Turkey's largest private sector REIC with a portfolio value of TL 45.6 billion. With its vision of "Worth investing in, worth living in", Torunlar REIC continues to touch the lives of millions of people, make a difference and grow with the trust of its investors with its projects located in different cities of Turkey such as Istanbul, Ankara, Bursa, Antalya, Samsun and Muğla. Torunlar REIC, which has one of the largest portfolios in Turkey with its projects, also holds the title of Turkey's largest domestic shopping center investor. With 600 thousand square meters of leasable area, Torunlar REIT's portfolio includes Mall of Istanbul, Torium, Bursa Korupark Shopping Mall, Bursa Zafer Plaza, Mall of Antalya, Antalya Deepo Outlet Center, Bulvar Samsun, AnkaMall, and Netsel Marina. The shopping and lifestyle centers in Torunlar REIC's portfolio host over 60 million domestic and foreign visitors annually. Torunlar REIC's residence, residential and office portfolio includes Torun Center, 5th Levent, 5th Levent Korupark, Mall of Istanbul High Residence, Torun Tower, Bursa Korupark Evleri 1-2 and 3rd Stages, Nishİstanbul. Torunlar REIC's first hotel investment is Hilton Mall of Istanbul, which started welcoming guests in 2020.